Aspire Education: Landing Page Redesign (Hackathon)
CLIENT: Aspire Education ROLE: UX Designer, Brand Designer TOOLS: Sketch, InVision
Aspire Education is a nonprofit that provides the Bay Area with need-based educational services. Aspire Education matches students with tutors specializing in a range of topics from STEM to test prep.
CHALLENGE & SOLUTION
Over the course of a weekend hackathon, I worked with Aspire Education to help them re-design their website, messaging, and branding. The client goals were to:
Appeal to donors as a primary target audience
Prioritize tutoring clients and services on site
Simplify site navigation
Revamp branding to differentiate from other players in the market
Working with their program staff, we ran through branding and messaging workshops to understand their vision and later implementing those learnings and their site goals to develop a new landing page, tutoring page, and Community Reading Buddies page.