Aspire Education: Re-designing a nonprofit’s web presence
during a weekend hackathon
COMPANY: Aspire Education ROLE: UX Design, Brand Design TOOLS: Sketch, InVision
Aspire Education is a nonprofit that provides the Bay Area with need-based educational services. Aspire Education matches students with tutors specializing in a range of topics from STEM to test prep.
Over the course of a weekend hackathon, I worked with Aspire Education to help them re-design their website, messaging, and branding. The client goals were to:
Appeal to donors as a primary target audience
Prioritize tutoring clients and services on site
Simplify site navigation
Revamp branding to differentiate from other players in the market
I ran through branding and messaging workshops with their program staff to better understand their vision before implementing these learnings into a new landing page, tutoring page, and Community Reading Buddies page.