AspireCoverPhotoMinimalist.png

Aspire Education — Landing Page Design

AspireCoverPhotoMinimalist.png
 

Aspire Education: Landing Page Redesign (Hackathon)

CLIENT: Aspire Education                             ROLE: UX Designer, Brand Designer                              TOOLS: Sketch, InVision

 
 

Company

Aspire Education is a nonprofit that provides the Bay Area with need-based educational services. Aspire Education matches students with tutors specializing in a range of topics from STEM to test prep.

 
 
 

CHALLENGE & SOLUTION

Over the course of a weekend hackathon, I worked with Aspire Education to help them re-design their website, messaging, and branding. The client goals were to:

  1. Appeal to donors as a primary target audience

  2. Prioritize tutoring clients and services on site

  3. Simplify site navigation

  4. Revamp branding to differentiate from other players in the market

Working with their program staff, we ran through branding and messaging workshops to understand their vision and later implementing those learnings and their site goals to develop a new landing page, tutoring page, and Community Reading Buddies page.

 
 

 
 
Home_Before and After.png
 
Services_Before and After.png
 
CRB_Before and After.png