WriteHouse: A/B testing landing pages
Company: WriteHouse ROLE: UX Design, Visual Design TOOLS: Sketch, Zeplin
WriteHouse is an early stage concept to help people looking to buy homes write home offer letters. In a seller’s market, a home offer letter can make or break a bidders chance of winning their home, sometimes even offsetting a lower bid.
WriteHouse came to me to design a simple marketing site as a test to see if users would want this type of service (and at what price). This was a low-budget, quick-and-dirty project, so I threw together a few simple pages for testing. I find these quick engagements energizing, and WriteHouse was particularly fun because I got to:
Create a visual design from scratch that aligned with the company’s vision
Setup a testing model and success metric
Design a responsive site for both mobile and desktop